Monday, March 17, 2014

This Little Piggy Went to Market

 I’ve been a writer for a while now. I’ve produced one novel and two children’s books. This year I hope to have three novels ready if edits go well. What I’ve come to realize is  you need a marketing plan to make your book launch a success. Using social media, writing groups, speaking engagements and word of mouth are all good ideas to let people know about your work. That is just a start of what publishers might expect of you as a new author.  You need a marketing plan that carries the information.

Recently I had seven publishers request the complete manuscript of The Rescued Heart, my romantic suspense novel. To my surprise they also wanted my marketing plan. In my head I said, “My what?” Fortunately I was able to recite things I’d done in the past and willing to do in the future. I’m not sure if that will be enough information to show I’m ready to do whatever it takes to make this novel successful. After I sent in the appropriate queries, synopsis and manuscripts I sat myself down to make a real marketing plan. 

1.       Thanks to Lisa Medley, author of Reap and Repent, I began to formulate a plan. She met with me over breakfast one morning to show me how she created a notebook of ideas for her launch and promotion of her debut novel. She included letters of “How to Write a Review on Amazon” to a calendar of events before and after the launch. With her help I started my first notebook of ideas. I’m a very organized person so this was right up my alley. All those abstract info sheets I’d been squirreling away in file folders found a home in the notebook.

2.      The book, The Book Marketing Bible by Norm Schriever was offered free for my Kindle one weekend so I snatched that up too.

3.      Yesterday I signed up for an on-line class about marketing. It was less than $50. Maybe with all the information coming my way I’ll easily make that $50 back.

4.      Talk to other writers. All the ones I know are anxious to see you be successful. Ask them for help and ideas. Then put them in the new marketing notebook you create.

Maybe next time one of those fancy name publishers ask me about a marketing plan I can dazzle them with my ideas.


  1. I haven't even thought about putting together a marketing plan, although I have lots of ideas. Guess I should organize them!

  2. I swear, social media and marketing have somehow turned into half the battle of being published.

  3. I have encountered the same thing. I'd never heard of a marketing plan before I started submitting my novel Bear Dreamer. I know it's relatively new that they ask for one, but am sure it will eventually become rather standard.

  4. Interesting that they asked for a marketing plan up front! I've been reading professional magazines about how fiercely publishers want us to market. It takes about half the time as writing, it seems. That was great of Lisa to help you!